What could an Abu Dhabi craft beer look, taste, and feel like?

What started as a question quickly became everything we love about branding. Different perspectives. Unique stories, memories, and ideas that inspired more ideas. We debated. Challenged. Refined. We searched for insights. Defined the strategy. Designed the identities. Before long, we weren’t creating a beer brand. We were creating several. Homebrew is the first project from Homemade. A collection of craft beer concepts inspired by the people, places, passions, and experiences of life in the UAE. Imagined, developed, and designed by Home.