From ambition to legacy

Abu Dhabi Royal Equestrian Arts is a cultural institution dedicated to the mastery and artistry of classical horsemanship. Recognised as the fifth School of its kind globally, ADREA embodies the philosophy of Furusiyya while establishing a new equestrian legacy for Abu Dhabi.

Performance, Art

We began with a name and an ambition to build a new legacy of equestrian excellence. To realise that vision, we held ourselves to the same standards that define the great riding schools: mastery, precision, and an unwavering pursuit of perfection.

We approached the work as makers, not marketers. Every element was created with purpose and intention across strategy, positioning, identity, tone of voice, colour palette, typography, photography, illustration, film, design, and content. Each detail was shaped to convey balance, artistry, and control, reflecting the discipline of the arena.

The brand mark captures symmetry and poise. The palette draws from enduring tones that express sophistication. The typography unites classical proportion with contemporary clarity. The tone of voice was composed to articulate artistry through precision and restraint.

Our goal was to create a brand that feels both established and new, a cultural asset for the region grounded in knowledge, elevated by design, and made to inspire the world to experience performance, art.

The result is a brand that embodies excellence in every detail.