Bringing a brand to life, live

After months of crafting the brand, shaping the campaign, and revealing the philosophy of Performance, Art, the story of Abu Dhabi Royal Equestrian Arts moved from screen to stage.

The Royal Gala, Opening Ceremony

The Royal Gala marked the grand opening of Abu Dhabi Royal Equestrian Arts, a celebration where centuries of horsemanship united on Arabian soil for the first time.

The four great Schools gathered to welcome the fifth. The first beyond Europe, and the first to preserve the Arab philosophy of Furusiyya. This was an event for the history books.

We created the launch film, photography, social content, invitations, PR kits, and the programme. Every detail crafted to express the brand we had built.

Then the lights dimmed.
The arena filled with anticipation.
And our brand had to do more than speak, it had to move. It had to piaffe