Refining the coordinates of creativity

Twofour54 is the centre of Abu Dhabi’s media and entertainment world, a hub for storytellers, creators and world-class productions.

When the brand joined ADNEC Group, the ambition was to define a clear place within a growing creative economy while remaining true to the qualities that made the brand distinct.

The refreshed, realigned, rebrand

We developed a unified brand strategy and identity that clarified twofour54’s positioning, purpose and structure across every business vertical. The refreshed identity introduced a refined logo, custom typography and a colour palette that expressed clarity, focus and creative confidence.

At its core, the rebrand reaffirmed the coordinates of creativity, grounding twofour54 in Abu Dhabi while reflecting the UAE’s vision as a place where imagination becomes industry.