From a showreel to a story

Twofour54 is the centre of Abu Dhabi’s media and entertainment world, a hub for storytellers, creators and world-class productions.

To launch twofour54 Studios at the 2023 Global Media Summit, we set out to create a film that captured the spirit of limitless creativity.

Destination Imagination

The film transformed a traditional showreel into a cinematic expression of possibility. We reimagined and re-scored Pure Imagination, turning a familiar song into a statement of creative potential. Every frame was crafted to evoke wonder and celebrate the art of storytelling.

The result was a film that invited the world to dream with Abu Dhabi, a reflection of twofour54’s role as the home of imagination in the region.